My name is Chloe Francke,  I am a freelance hairstylist and full time mom of two at all hours of the day. I'm based in the Los Angeles, originally from New York, where I started in the hair styling business over 15 years ago!

For as long as I can remember this is all I wanted to do. I followed my heart and my passion which has lead me to a "job" that I love, live and breathe. I have been extremely fortunate to have started at one of the top salons in NY where I pride my training at militant with a blow dryer. Through blood, sweat, and (yes) some tears I have been given amazing opportunities. I have worked as a hairstylist in NY Fashion week, commercials, movie press tours, television, red carpets, editorial shoots, teaching, product development, just to name a few..   

This career that I love has taken me to so many places... on so many levels, in which I have made this site to share with you my expertise, tutorials and hottest trends in products, tips and do-it-yourself tricks I have learned through the years.

Though I have always maintained what I started with... the one on one experience with my clients.     I love that I am able to enhance what they already have and make them feel beautiful. Because you know what they say... when you feel it on the inside it radiates on the outside.

To me beauty is very individual, its inside and out and comes in many forms and places for all of us. I want to encourage our inner beauty by taking care of ourselves (which we don't as much as we should). I know that figuring out what to do or what to use can be a challenge. I want to take the guess work out of it for you and make it simple!

As women we do it all. We are strong, sexy, smart, funny, a lover, a fighter... I want to be very clear...we are everything! We deserve everything and anything we can do for ourselves.I am always on the run between working, running my business and being a mom. Though I work in a glamorous world, I have a very realistic view on beauty. I want it to get it done quick, I want it to work and when its all said and done... feel like a pretty bitch! I want to share what I love and what I know works and make it work for you.   There is no such thing as perfect but YOU are all flawless!